From agency to startup, I've held design and creative management positions where my work directly contributed to revenue and company growth. I am spirited about building brands and making them successful through the lens of experience design, via product, marketing, or services.
Everywhere a person engages with your brand -- including product, marketing,
or elsewhere -- should be cohesive, compelling, and helpful to their needs.
Define/Refine problem, brainstorm solutions, conduct research, set goals
Construct IA, determine user flows, create wireframes, design visuals
Code the visuals, construct interactive prototypes
Compile quantitative and qualitative metrics, compare with goals, learn
Tools: Adobe CC, Sketch, InvisionApp
Tools: HubSpot, Marketo
Focus: B2B, B2C
Tools: Google Analytics, Individual App Reporting
Methodologies: Agile, Lean
Web Apps: Accrisoft Freedom CMS, ShopSite, MailChimp
I began my journey in tech as a 12 year old girl interested in crafting pretty pixels and translating them with code to the web. By 15, I was making websites for local organizations in the Toledo, Ohio region. I spent college years doing anything just to learn more. Fast forward into the future, and I'm still doing what I love. As an avid "DIYer", I consider creating my lifeblood... It's an extension of who I am. This has come in handy not just in design, but in every walk of life. I'm a curious adventurer, and can be found wandering the beautiful city of Boston with my camera out and a smile so wide.
As a Midwestern transplant, I found Boston while attending HubSpot's Inbound conference. I fell in love with the city instantly... Boston was where the magic happened! The thriving tech scene was exciting, and I knew there was opportunity to truly make a difference. I love helping people grow, and this city allows me to do so, whether through business or mentoring. I'm a believer in humility, compassion, and perserverence. Finally, I believe we are only as great as the team around us, so it's important to surround ourselves with people who want to do spectacular things.